MaxReach Consulting was incorporated in Fujairah Creative City, Media Free zone with an objective of engaging and assisting to streamline operational efficiencies of restaurants, hotels and hotel apartments. Our areas of expertise include optimisation of operations, market study, performance improvement studies, and competition analysis.
MaxReach is also equipped to handle and run the restaurant operations in addition to workflow optimization, operations process improvement, business strategy development and implementation, and improvements of senior management process.
We are not just another hospitality consultancy. We bring ideas to life, starting from conceptualizing, developing, and implementing dreams with more efficiency than any other consultancy. Our versatile portfolio is a testimony to that.
From wild ideas to strategic planning, decision making, training, maintenance, and market leadership, we got you covered in all aspects of the hospitality industry. We have materialized restaurants from scratch, reimagined existing ones to match the market needs, and enhanced franchise models with innovative extensions.
Razeen Parambil, is the Managing Director of MaxReach Consulting. A family man above all, is a proven business management maverick, a passionate restauranteur, and a service industry wizard. After graduating from London School of Commerce in 2002, in his long career of 16 years, he has worked with names such as Wal-Mart UK Operations, Reliance Infocom, Pantaloon Retail, Bharti Airtel and Landmark Group in UAE, before wearing the cap of a service sector innovator.
He is the brain behind the unmatched success of Absolute Barbecues, the great Indian grill restaurant-chain, in Dubai. AB’s Express, a quick-service outlet with AB’s signature, was his own innovation and it has been a success. Dagat Dagatan, Al-Nakheel Coffee Shop, Grand Banquet Hall, Waves International, Rafeeka’s restaurant, Al-Maidan, and Al-Taif followed.
His ability to visualize, build, train, implement, and market these service sector concerns has transformed lives, built brands and brought exponential results to investors. By all means, he intends to continue making a difference.
Absolute Barbecues, the unique dining concept, a live-grill barbecue restaurant chain that enjoys immense popularity in India, garnered widespread foodie following in Dubai since 2014, thanks to the efforts and team lead by Mr. Razeen Parambil. Apart from the MEA Market’s ‘Most Innovative Dining Concept Award’ 2019, AB’s has since won many recognitions and millions of gourmet hearts. Today, with two outlets, AB’s is the preferred celebration destination across the urban demography.
-
Sidra Tower (Fraser Suites),
Near Gems Wellington School,
Dubai, United Arab Emirates -
Centurion Star Tower
Deira, Dubai
A brainchild of Razeen Parambil, AB’s Express is a QSR unit of Absolute Barbecues, which serves the best of barbecues with AB’s signature. AB’s express offering includes a fine selection of meat, sea food and vegetable starters grilled to perfection, served fresh & hot. At a pocket-friendly figure of AED 25, now the customers could enjoy a fine barbecue meal. The added advantage is that the outlet acts as a gateway to AB’s main restaurants.
Named after the legendary seafood market in Malabon, Philippines, Dagat Dagatan captured the imagination of the Philippines nationals and conquered their taste buds. It’s a ‘home away from home’ for them, and a preferred fine-dining destination for continental breakfast lovers. DD enjoys unparalleled popularity among Kabayans, thanks to its home-style authentic Filipino seafood delights prepared by well-trained Filipino chefs. The uniqueness of this resto also includes a live ounter where the chef prepares various dishes suiting the pallets of guests. Menu changes early week.
Rigga Street
Al-Nakheel Coffee Shop – In a short span, this place became synonymous with a coffee break, a birthday cake or a favorite pastry. This cozy little spot has become an answer to caffeine connoisseurs and baked goods enthusiasts whether they are guests at the Flora Grand Hotel or not. Customized cakes by Al-Nakheel are on demand and they keep exceeding the expectation of our regular customers.
Designed to meet the requirements of high-profile functions and luxurious parties, Grand Banquet Hall is spacious and studded with smart amenities. A venue managed and promoted by MaxReach, it is today one of the most booked avenues in the city and is rising in its popularity.
Rigga Street
Erstwhile Florida International was renamed and reloaded by MaxReach. Now known as Wave International, it has the best-in-class luxury, amenities and most important of all, the selective advantage of being in the heart of Dubai’s business Hub, Deira. It is today a popular name among entrepreneurs and corporates, being the choice budget category hotel of their choice.
Modelled after the indigenous eateries in North Kerala, Rafeeka’s restaurant features the ecstatic delicacies from the Mapla tradition and the other popular dishes from God’s own country. Since its inception, Rafeeka’s has captured the imagination and conquered the taste buds of expats and locals alike.
Al-Maidan, another venture of MaxReach was a surprise to Sharjah. It stunned the foodies with its fabulous variety, authentic yet quirky tastes from South India, irresistible combos, Filipino and continental offerings, and more. The customers fell in love with Al-Maidan inventions based on traditional Malabari and South Kerala dishes, and love poured in from all of Sharjah and beyond.
Al Taif serving Indo Arabic, and urban favorites to a stable base of regular clientele. The restaurant has been a go-to destination for comfort food for office-goers on weekdays and families on weekends. Al Taif is another testimony to MaxReach’s competence in transforming a modest hospitality venture into a popular foodie destination.
A place that makes shopping feel good, Tawoon Al Madina is an upscale supermarket at Al Khan Corniche St., Sharjah. Frequently reviewed as a customer favorite and rated high for its availability of premium products and efficient customer service, this fine corner store will continue to delight its shoppers every day.
